Silhouettes like the Trigenic Flex have arguably been one of Clarks Originals’ most popular sports-infused styles over the past decade, finding itself at the centre of collaborations with the likes of END. The idea for a suede trainer with our plantation crepe sole - both elements rooted in the DNA design code of Originals - seems a no-brainer, but finding the right balance isn’t easy”. “We want to create the perfect Clarks Originals trainer. “We go by the motto of ‘be iconic, be authentic, do what we are best and what we are known for’”, explains Bellentani. Since the launch of Clarks Originals in 1994 - a spin-off brand with the purpose of responding to an increasing demand to have iconic silhouettes which root from its extensive archives - the team has been working on creating the “perfect Clarks Originals trainer”. This soon led to the launch of “Clarksport” in 1976, a footwear line featuring sneakers designed for athletics, football, golf, hiking, sailing, tennis and skateboarding”. “They called it the Clarks Men’s Shoes Basketball League and alongside it created two performance sneakers in the Playmaster Boot and the Playmaker Shoe. Basketball league,” explains Matteo Bellentani, Head of Product and Design at Clarks Originals. “The initial attempt by Clarks Originals to break into the sports market dates back to 1973 when it sponsored the U.K.

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