Days later, the chief executive is forced to choose between barring a popular creator - and face the fury of his fans - or being seen as a hypocrite and an enabler of dangerous behavior. The platform’s employees threaten to walk out.

Billboard cited a source saying Apple 'don't usually pay people for those types of deals.Still, the backlash intensifies. There were no details on what that deal included, its term dates, or whether $19 million was an annual or overall pricetag.

Last year, rumors published by the New York Post suggested that Apple might pay Drake $19 million to act as a guest DJ. To get artists on board, they are likely tempting them with tiny slices of equity (see Tidal's co-ownership structure), cash, benefits (advertising on its platforms) or some combination of the three. For Apple Music and Tidal to compete with the incumbent Spotify, their tactic is to give paying subscribers artists they can't hear anywhere else. Spotify CEO Daniel Ek announced in March that his service now boasts 30 million subscribers, adding five million in 2016 alone. Hours later, it was available for iTunes purchase. Dre's latest album, Compton: A Soundtrack, in July, on Dre's The Pharmacy show. It kicked off its land grab for exclusivity early by premiering Dr. He has more recently premiered two new songs on Apple Music and iTunes.Īpple Music, which launched in June 2015, reports 11 million paid subscribers. What A Time To Be Alive, his September 'mixtape' with Future aired initially on Drake's OVO Sound Radio following its play on the Apple-hosted service it immediately became available for sale on iTunes. It won't be the first time Drake premieres a record on Apple Music.

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